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From our friends at the BCAT:
"The MemPics™ series is based on research conducted in the BCAT Research Center. It is a component of the larger BCAT Approach, which integrates cognitive assessment, cognitive rehabilitation, and working memory exercises. MemPics™ books are designed to engage participants who have memory loss in fun and cognitively enhancing activities. The books activate old memories through pictures and conversations about familiar people, places, object, and events. Activating old memories provides a foundation for engaging participants in directed conversation to improve cognitive performance."